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isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Social web"
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Search: subject_exact:"Soziale Internetplattform"
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Social web
Social Web
79
Internet marketing
57
Online-Marketing
57
Consumer behaviour
42
Konsumentenverhalten
42
Advertising
38
Werbung
38
Advertising effects
33
Werbewirkung
33
Viral marketing
23
Virales Marketing
23
social media
20
Brand management
18
Markenführung
18
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8
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5
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5
Relationship marketing
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eWOM
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influencer marketing
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Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
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4
Emotion
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Glaubwürdigkeit
4
Influencer marketing
4
Information dissemination
4
Informationsverbreitung
4
Jugendliche
4
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4
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Hudders, Liselot
4
Cho, Chang-Hoan
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Choi, Yung Kyun
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Lou, Chen
3
Bigné Alcañiz, J. Enrique
2
De Jans, Steffi
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Kim, Hyejin
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Kim, Juran
2
Kim, Taeyeon
2
Ko, Eunju
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2
Park, Jin Seong
2
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2
Song, Hayeon
2
Veirman, Marijke de
2
Yoon, Hye Jin
2
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2
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1
Alhabash, Saleem
1
Amrehn, Jana
1
An, Soontae
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1
Apaolaza, Vanessa
1
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1
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Chang, Yaping
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HMD : Praxis der Wirtschaftsinformatik
International journal of advertising : the review of marketing communications
Journal of business research : JBR
378
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
202
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
SpringerLink / Bücher
134
Information systems research : ISR
96
International journal of internet marketing and advertising : IJIMA
90
Industrial marketing management : the international journal for industrial and high-tech firms
86
Tourism management : research, policies, practice
86
Journal of management information systems : JMIS
85
Springer eBook Collection
80
Journal of promotion management : innovations in planning and applied research
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International journal of hospitality management
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
Journal of marketing communications
59
The journal of product & brand management
56
Journal of internet commerce
52
Business horizons
48
Discussion papers / CEPR
47
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of information & knowledge management : JIKM
42
Journal of travel and tourism marketing
42
MIS quarterly
42
The journal of brand management : an international journal
42
Finance research letters
40
International journal of contemporary hospitality management
39
Psychology & marketing
39
Asia Pacific journal of marketing and logistics
37
International journal of business information systems : IJBIS
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Corporate communications : an international journal
36
International journal of consumer studies
36
Marketing intelligence & planning
35
Service business
35
Journal of marketing
34
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ECONIS (ZBW)
79
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1
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
2
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
3
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
4
Artificial intelligence ecosystems for marketing communications
Malthouse, Edward
;
Copulsky, Jonathan R.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10014233933
Saved in:
5
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
6
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
7
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
Saved in:
8
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
9
The role of relevancy in native advertising on social media
Yoon, Hye Jin
;
Huang, Yan
;
Kim, Taeyeon
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 972-999
Persistent link: https://www.econbiz.de/10014321547
Saved in:
10
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media : intersectional health communication targeting Black cisgender heter...
Li, Minjie
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1000-1036
Persistent link: https://www.econbiz.de/10014321548
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