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isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"Electronic commerce research"
~isPartOf:"Information systems research : ISR"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Soziale Internetplattform"
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Social Web
338
Social web
338
Online-Marketing
121
Internet marketing
120
Consumer behaviour
117
Konsumentenverhalten
117
Viral marketing
68
Virales Marketing
68
Brand management
64
Markenführung
64
Online retailing
56
Online-Handel
56
E-commerce
49
Electronic Commerce
49
Soziales Netzwerk
48
Beziehungsmarketing
47
Relationship marketing
47
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47
Brand image
44
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38
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35
Markenartikel
34
Internet
32
social media
32
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27
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27
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19
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19
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18
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18
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17
Kundenintegration
17
user-generated content
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Tan, Yong
7
Qiu, Liangfei
6
Ghose, Anindya
5
Dennis, Alan
4
Kumar, Subodha
4
Gu, Bin
3
Guo, Chenhui
3
Hahn, Jungpil
3
Hinz, Oliver
3
Phan, Tuan Q.
3
Rui, Huaxia
3
Susarla, Anjana
3
Wallace, Elaine
3
Zhang, Xiaoquan
3
Aggarwal, Rohit
2
Airoldi, Edoardo M.
2
Baiyere, Abayomi
2
Bok, Kyoungsoo
2
Böhringer, Martin
2
Chen, Hailiang
2
Cheng, Xusen
2
Choi, Ben C. F.
2
De, Prabuddha
2
Ding, Zhengping
2
Durst, Michael
2
Fan, Weiguo
2
Fang, Xiao
2
Faraj, Samer
2
Goes, Paulo B.
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Goh, Khim Yong
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Greenwood, Brad N.
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Guzman, Francisco
2
Hann, Il-Horn
2
Hao, Lin
2
Heidemann, Julia
2
Hong, Yili
2
Hu, Yu Jeffrey
2
Hu, Yuheng
2
Huang, Jinghua
2
Huang, Zhao
2
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HMD : Praxis der Wirtschaftsinformatik
Electronic commerce research
Information systems research : ISR
The journal of product & brand management
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
134
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Springer eBook Collection
81
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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ECONIS (ZBW)
338
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338
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1
Coordination in a digital platform organization
Leong, Carmen
;
Lin, Silvia
;
Tan, Felix Ter Chian
;
Yu, Jie
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 363-393
Persistent link: https://www.econbiz.de/10014530465
Saved in:
2
The influence of media capabilities on knowledge contribution in online communities
Liao, Gen-Yih
;
Huang, Tzu-Ling
;
Dennis, Alan
;
Teng, Ching-I
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 165-183
Persistent link: https://www.econbiz.de/10014530456
Saved in:
3
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
4
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
5
Extended generativity theory on digital platforms
Fürstenau, Daniel
;
Baiyere, Abayomi
;
Schewina, Kai
; …
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1686-1710
Persistent link: https://www.econbiz.de/10014487345
Saved in:
6
Digital "x" - charting a path for digital-themed research
Baiyere, Abayomi
;
Grover, Varun
;
Lyytinen, Kalle J.
; …
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 463-486
Persistent link: https://www.econbiz.de/10014323707
Saved in:
7
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
8
Seeker exemplars and quantitative ideation outcomes in crowdsourcing contests
Koh, Tat Koon
;
Cheung, Muller Y. M.
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 265-284
Persistent link: https://www.econbiz.de/10013188328
Saved in:
9
The effectiveness of influencer endorsements for smart technology products : the role of follower number, expertise domain and trust propensity
Kim, Taeyeon
;
Yoon, Hye Jin
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10014486326
Saved in:
10
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
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