Be constantly different! : how to manage influencer authenticity
Year of publication: |
2023
|
---|---|
Authors: | Zniva, Robert ; Weitzl, Wolfgang ; Lindmoser, Christina |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 3, p. 1485-1514
|
Subject: | Authenticity | Influencer | Social influence | Social media marketing | Online-Marketing | Internet marketing | Social Web | Social web | Glaubwürdigkeit | Credibility | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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