Be constantly different! : how to manage influencer authenticity
Robert Zniva, Wolfgang J. Weitzl, Christina Lindmoser
| Year of publication: |
2023
|
|---|---|
| Authors: | Zniva, Robert ; Weitzl, Wolfgang ; Lindmoser, Christina |
| Subject: | Authenticity | Influencer | Social influence | Social media marketing | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09653-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383035