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isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Ko, Eunju"
~person:"Song, Hayeon"
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HMD : Praxis der Wirtschaftsinformatik
International journal of advertising : the review of marketing communications
Journal of business research : JBR
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
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ECONIS (ZBW)
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Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
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2
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
3
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
4
Corporate sustainability efforts and e-WOM intentions in social platforms
Choi, Chang Suk
;
Cho, Yoon-Na
;
Ko, Eunju
;
Kim, Sang Jin
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1224-1239
Persistent link: https://www.econbiz.de/10012200375
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