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isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Journal of marketing communications"
~subject:"Health care system"
~subject:"Nonprofit-Marketing"
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Health care system
Nonprofit-Marketing
Nonprofit marketing
9
Advertising effects
7
Social Marketing
7
Social marketing
7
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7
Consumer behaviour
6
Konsumentenverhalten
6
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4
Marketing management
4
Marketingmanagement
4
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3
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3
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3
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2
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1
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1
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Hamburger Schriften zur Marketingforschung
Journal of marketing communications
Journal of nonprofit & public sector marketing
40
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
33
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
10
The Routledge companion to nonprofit marketing
10
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
SpringerLink / Bücher
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of public policy & marketing
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
European journal of marketing : EJM
3
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ECONIS (ZBW)
9
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9
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1
The effect of evidence in nonprofit donation requests : how does mindset play a role?
Koksal, Ahmet
;
Johnson, Aaron
;
Banerjee, Somak
;
Dutta, Sujay
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 597-615
Persistent link: https://www.econbiz.de/10014454797
Saved in:
2
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
3
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
4
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
5
Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
Saved in:
6
The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands
Roozen, Irene
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10009774222
Saved in:
7
Public Marketing : ein Transfer betriebswirtschaftlicher Marketing-Konzepte auf die öffentliche Verwaltung
Riedel, Felicitas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003233105
Saved in:
8
Gesundheitsmarketing : Analyse ausgewählter Träger des deutschen Gesundheitswesens unter besonderer Berücksichtigung einer Patientensouveränität
Zerres, Michael P.
(
ed.
);
Zerres, Christopher
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001608021
Saved in:
9
Krankenkassen-Marketing : eine empirische Analyse der Erfolgsfaktoren
Haenecke, Henrik
-
2001
Persistent link: https://www.econbiz.de/10001573527
Saved in:
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