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isPartOf:"Handbook of research in international marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
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Search: subject_exact:"Internationaler Vertrieb"
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International marketing
239
Internationales Marketing
239
Consumer behaviour
62
Konsumentenverhalten
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Welt
39
World
39
Globalisierung
36
Globalization
36
USA
36
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32
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English
239
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Manrai, Ajay K.
11
Laroche, Michel
10
Diamantopoulos, Adamantios
6
Cleveland, Mark
4
Javalgi, Rajshekhar G.
4
Samiee, Saeed
4
Bartikowski, Boris
3
Craig, C. S.
3
Douglas, Susan P.
3
Griffith, David A.
3
Halkias, Georgios
3
Martin, Silvia L.
3
Navarro García, Antonio
3
Poon, Patrick
3
Teng, Lefa
3
Aashish, Kumar
2
Arenas-Gaitán, Jorge
2
Arslanagic-Kalajdzic, Maja
2
Bianchi, Constanza
2
Blankson, Charles
2
Boso, Nathaniel
2
Brettel, Malte
2
Cardinali, Silvio
2
Cavusgil, S. Tamer
2
Engelen, Andreas
2
Erramilli, M. Krishna
2
Hornikx, Jos
2
Jebarajakirthy, Charles
2
Johansson, Johny K.
2
Kara, Ali
2
Knight, Gary A.
2
Ko, Eunju
2
Magnusson, Peter
2
Micevski, Milena
2
Naor, Jacob
2
Okoroafo, Sam C.
2
Papadopoulos, Nicolas G.
2
Raman, Prashant
2
Rey-Moreno, Manuel
2
Rondán-Cataluña, F. Javier
2
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Global Marketing Conference <2012, Seoul>
1
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Handbook of research in international marketing
Journal of business research : JBR
Journal of global marketing
International marketing review
132
Journal of international marketing
121
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
239
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1
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10
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239
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1
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
2
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
3
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
4
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
5
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
6
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
7
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
Saved in:
8
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
9
A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
Saved in:
10
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
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