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isPartOf:"Handbook of research in international marketing"
~isPartOf:"Journal of global marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Internationaler Vertrieb"
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International marketing
111
Internationales Marketing
111
Consumer behaviour
24
Konsumentenverhalten
24
USA
19
United States
19
Welt
19
World
19
Globalisierung
16
Globalization
16
Cultural identity
14
Kulturelle Identität
14
China
12
Brand image
11
Markenimage
11
Brand management
9
Markenführung
9
National culture
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Nationalkultur
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Developing countries
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International business research
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Internationale Betriebswirtschaftslehre
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111
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English
111
Author
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Manrai, Ajay K.
11
Aashish, Kumar
2
Blankson, Charles
2
Hornikx, Jos
2
Kara, Ali
2
Knight, Gary A.
2
Okoroafo, Sam C.
2
Poon, Patrick
2
Raman, Prashant
2
Adams, Russell
1
Aggarwal, Raj
1
Akhter, Humayun
1
Albaum, Gerald S.
1
Amonrat Thoumrungroje
1
Andaleeb, Syed S.
1
Apil, Ali Riza
1
Ar, Aybeniz Akdeniz
1
Bae, Young Han
1
Barker, A. T.
1
Beamish, Paul W.
1
Becker, Thomas H.
1
Bennett, Peter D.
1
Bianchi, Constanza
1
Boddewyn, Jean J.
1
Borgia, Daniel
1
Brennan, Ross
1
Burgers, William P.
1
Cai, Zhenyao
1
Calantone, Roger J.
1
Castro Aristizabal, Geovanny
1
Chadraba, Petr
1
Chan, Tsang-sing
1
Chen, Chien-wei
1
Chen, Jai-sheng
1
Chen, Yi-min
1
Cheng, Julian Ming Sung
1
Cherrier, Hélène
1
Choi, Myung-Kyoo
1
Chong, Siak-ching
1
Concha V., Jose Roberto
1
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Handbook of research in international marketing
Journal of global marketing
International marketing review
131
Journal of international marketing
121
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of international consumer marketing
33
Journal of euromarketing
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Journal of world business : JWB
15
The journal of product & brand management
15
European journal of international management : EJIM
14
International journal of business and globalisation : IJBG
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing
13
Journal of marketing management : MM
13
Advances in international marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of East-West business
10
Journal of marketing communications
10
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
10
Business horizons
9
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Harvard business review : HBR
9
Información comercial española : ICE : revista de economía
9
International journal of export marketing
9
Journal of international management
9
Business history
8
International journal of emerging markets
8
Journal for global business advancement : JGBA
8
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ECONIS (ZBW)
111
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1
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10
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111
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1
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
2
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
Saved in:
3
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
4
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
5
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
6
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
7
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
8
The effects of market orientation and proactive orientation on the export performance of South African SMEs
Robb, Charles Arthur
;
Stephens, Aaron Rae
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 392-410
Persistent link: https://www.econbiz.de/10012695207
Saved in:
9
Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Saved in:
10
New perspectives in international marketing research : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10012260067
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