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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"Interaktive Medien"
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Interaktive Medien
Internet marketing
36
Online-Marketing
36
Advertising
11
Social Web
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Social web
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Werbung
11
Brand management
9
Consumer behaviour
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Sports marketing
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social media
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Ahn, Taesoo
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Chu, Shu-Chuan
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Hong, Moonki
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Kim, Yeuseung
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Pedersen, Paul M.
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Handbook of research on effective advertising strategies in the social media age
European Sport management quarterly : ESMQ
International journal of electronic commerce : IJEC
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of advertising research
3
Internet advertising : theory and research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Pervasive advertising
2
The journal of consumer marketing
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
BiTS-Forschung
1
Breaking new ground in theory and practice
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Human-computer interaction series
1
IZA Discussion Paper
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International advertising and communication : current insights and empirical findings
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of economics & management
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of organizational computing and electronic commerce
1
Journal of the Economic Science Association : a companion journal to Experimental economics
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The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
Saved in:
2
Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo
;
Hong, Moonki
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
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