//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Suchmaschinenmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
192
Online-Marketing
192
Consumer behaviour
99
Konsumentenverhalten
99
Social Web
81
Social web
81
Advertising effects
75
Werbewirkung
75
Advertising
64
Werbung
62
Viral marketing
45
Virales Marketing
45
Brand management
39
Markenführung
39
social media
32
Brand image
23
Markenimage
23
Beziehungsmarketing
21
Relationship marketing
21
Marketing management
20
Marketingmanagement
20
Online retailing
15
Online-Handel
15
Brand
12
Markenartikel
12
Confidence
11
Vertrauen
11
advertising
11
Computerspiel
9
Emotion
9
Social network
9
Soziales Netzwerk
9
Video game
9
Website
9
Advertising planning
8
Werbeplanung
8
E-commerce
7
Electronic Commerce
7
Public relations
7
USA
7
more ...
less ...
Online availability
All
Undetermined
117
Free
18
Type of publication
All
Article
190
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
171
Aufsatz in Zeitschrift
171
Aufsatz im Buch
21
Book section
21
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
192
Author
All
Belanche, Daniel
3
Bellman, Steven
3
Gonc̦alves, Helena Martins
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Anlamlier, Eda
2
Ashley, Christy
2
Celtek, Evrim
2
Choi, Yung Kyun
2
De Angelis, Matteo
2
Drennan, Judy
2
Goodrich, Kendall
2
Gülsoy, Tanses Yasemin
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
King, Karen Whitehill
2
Langaro, Daniela
2
Miles, Morgan P.
2
Muehling, Darrel D.
2
Phua, Joe
2
Pozharliev, Rumen
2
Reijmersdal, Eva A. van
2
Rey-Martí, Andrea
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Roig-Tierno, Norat
2
Schivinski, Bruno
2
Topsümer, Füsun
2
Tuten, Tracy L.
2
Varnali, Kaan
2
Weber, T. J.
2
Yarkin, Dincer
2
Aboulnasr, Khaled
1
Abreu, Fernando Antunes de
1
Acikgoz, Fulya
1
Agnihotri, Arpita
1
Agopian, G.
1
more ...
less ...
Published in...
All
Handbook of research on effective advertising strategies in the social media age
Journal of marketing communications
Psychology & marketing
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
206
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
SpringerLink / Bücher
96
International journal of electronic marketing and retailing : IJEMR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
Springer eBook Collection
64
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
more ...
less ...
Source
All
ECONIS (ZBW)
192
Showing
1
-
10
of
192
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
Web content analysis of beekeeping website companies : communication and marketing strategies in the Italian context
Sparacino, Antonina
;
Merlino, Valentina Maria
;
Borra, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 717-738
Persistent link: https://www.econbiz.de/10015052735
Saved in:
4
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
5
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
6
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
7
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
8
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
9
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
10
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->