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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~isPartOf:"Journal of marketing communications"
~subject:"advertising"
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Search: subject_exact:"Suchmaschinenmarketing"
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advertising
Internet marketing
136
Online-Marketing
136
Consumer behaviour
74
Konsumentenverhalten
74
Advertising effects
58
Social Web
58
Social web
58
Werbewirkung
58
Advertising
52
Werbung
50
Viral marketing
30
Virales Marketing
30
Brand management
29
Markenführung
29
social media
25
Brand image
18
Markenimage
18
Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
15
Relationship marketing
15
Online retailing
12
Online-Handel
12
Confidence
10
Vertrauen
10
Brand
8
Markenartikel
8
Advertising planning
7
Werbeplanung
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Computerspiel
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Facebook
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Boerman, Sophie C.
1
Brown, Mark
1
Chen, Chiao-Chieh
1
Chiu, Yu-Ping
1
Drennan, Judy
1
Einwiller, Sabine
1
Goodrich, Kendall
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Jooyoung
1
Kim, Kyongseok
1
King, Karen Whitehill
1
Knoll, Johannes
1
Logan, Kelty
1
Lueck, Jennifer Anette
1
Pope, Nigel
1
Proksch, Ramona
1
Reijmersdal, Eva A. van
1
Rozendaal, Esther
1
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1
Tan, Bin Jun
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Handbook of research on effective advertising strategies in the social media age
Journal of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of internet marketing and advertising : IJIMA
12
International journal of advertising : the review of marketing communications
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of marketing research : JMR
7
CESifo working papers
5
Journal of promotion management : innovations in planning and applied research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science
5
Journal of promotion management : JPM
4
Cogent business & management
3
Springer eBook Collection
3
Discussion papers / CEPR
2
History of retailing and consumption
2
Improving decision making in real-time bidding
2
International journal of procurement management
2
International journal of technology marketing : IJTMkt
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of marketing management : MM
2
Journal of marketing research
2
Palgrave Studies of Public Sector Management in Africa
2
Accounting perspectives : a journal of The Canadian Academic Accounting Association
1
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Artificial intelligence in marketing
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Central European business review : CEBR
1
De Gruyter handbook of media economics
1
Department of Economics discussion paper series / University of Oxford
1
Documentos de trabajo
1
Economics : the strategy and practice : ESP
1
Economics, management and financial markets
1
Expert journal of marketing
1
FRB of Philadelphia Working Paper
1
Frontiers of business research in China : selected publications from Chinese universities
1
Health care management review : HCM review
1
Health marketing quarterly
1
Information systems research : ISR
1
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ECONIS (ZBW)
10
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10
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10
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date (oldest first)
1
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
2
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
3
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
4
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
5
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
6
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
7
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
8
Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
9
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
10
Effects of age and time of day on Internet advertising outcomes
Goodrich, Kendall
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010187617
Saved in:
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