Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Year of publication: |
2023
|
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Authors: | Chen, Chiao-Chieh ; Chiu, Yu-Ping |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 3, p. 251-269
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Subject: | advertising | content value | COVID-19 | facebook | online engagement | social influence | Social Web | Social web | Coronavirus | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Taiwan | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing |
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