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isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Psychology & marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Mobilfunkdienste"
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Virales Marketing
Mobile communications
44
Mobilkommunikation
44
Consumer behaviour
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Mobile Marketing
11
Mobile marketing
11
Customer satisfaction
9
Innovation adoption
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Kundenzufriedenheit
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Mobile business
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Dienstleistungsqualität
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Marketingmanagement
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Brush, Gregory J.
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Cobanoglu, Cihan
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Haunstetter, Tobias
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Heinemann, Andreas
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März, Armin
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Okazaki, Shintaro
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Omran, Behzad Abound
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Pihlström, Minna
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Pousttchi, Key
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Handbook of research on mobile marketing management
International journal of contemporary hospitality management
Psychology & marketing
Cogent business & management
3
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of services and operations management
2
Journal of business research : JBR
2
Tourism management : research, policies, practice
2
Corporate reputation review
1
Diskussionsarbeit
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Electronic markets : the international journal on networked business
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of electronic finance : IJEF
1
International journal of enterprise network management : IJENM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of services, economics and management
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Journal of business ethics : JOBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
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Journal of marketing management : MM
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Journal of marketing research
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of targeting, measurement and analysis for marketing
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MIS quarterly
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Marketing : metaphors and metamorphosis
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schriftenreihe Studien zur Wirtschaftsinformatik
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Sustainability in fashion : a cradle to upcycle approach
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Tourism review
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"Why would I read a mobile review?" Device compatibility perceptions and effects on perceived helpfulness
März, Armin
;
Schubach, Sebastian
;
Schumann, Jan Hendrik
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10011638692
Saved in:
2
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
3
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
4
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
5
Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 715-731
Persistent link: https://www.econbiz.de/10003757428
Saved in:
6
Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna
;
Brush, Gregory J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
Saved in:
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