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isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"International journal of markets and business systems"
~subject:"Germany"
~subject:"Internet marketing"
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Maseke, Bernardus Franco
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Haunstetter, Tobias
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Heinemann, Andreas
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Mann, Andreas
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Mannix, Richard
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Pousttchi, Key
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Prein, Jan
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Schulz, Sebastian
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Silberer, Günter
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Sirkeci, Ibrahim
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Handbook of research on mobile marketing management
International journal of markets and business systems
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
14
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
14
Telecommunications policy : the international journal of digital economy, data sciences and new media
14
SpringerLink / Bücher
13
International journal of internet marketing and advertising : IJIMA
10
Journal of retailing and consumer services
8
Mobilfunk zwischen Wettbewerb und Regulierung
7
Pervasive advertising
7
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
7
E-marketing ; Vol. 1
6
Gabler Edition Wissenschaft
6
Springer eBook Collection / Business and Economics
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Mobilität und Marketing : wie und warum das Marketing mobil wird
5
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
5
Perspektiven des Mobile Commerce in Deutschland : Grundlagen, Strategien, Kundenakzeptanz, Erfolgsfaktoren
5
Technological forecasting & social change : an international journal
5
Business horizons
4
DICE ordnungspolitische Perspektiven
4
Electronic markets : the international journal on networked business
4
Europäische Hochschulschriften / 5
4
Information systems research : ISR
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of marketing communications
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Bericht / WIK-Consult
3
CESifo working papers
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
DUV / Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
Diskussionsbeiträge / Institut für Verkehrswissenschaft und Regionalpolitik
3
European journal of marketing : EJM
3
Göttinger Schriften zur Internetforschung
3
IFO-Studien : Zeitschrift für empirische Wirtschaftsforschung
3
International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
Ethical concerns of consumers in mobile marketing
Maseke, Bernardus Franco
- In:
International journal of markets and business systems
4
(
2020
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012253761
Saved in:
2
Consumer attitudes toward the adoption of mobile marketing in Namibia
Maseke, Bernardus Franco
- In:
International journal of markets and business systems
4
(
2020
)
1
,
pp. 42-80
Persistent link: https://www.econbiz.de/10012253763
Saved in:
3
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
4
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
5
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
6
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
7
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
8
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
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