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isPartOf:"Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Online-Marketing"
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Online-Marketing
Sponsoring
21
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Advertising effects
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9
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9
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sponsorship disclosure
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Evans, Nathaniel J.
2
Wojdynski, Bartosz W.
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De Cicco, Roberta
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Feng, Yang
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Hoy, Mariea Grubbs
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Hudders, Liselot
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Iacobucci, Serena
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Im, Subin
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Johnson, Benjamin K.
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Jung, Nayoung
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Krouwer, Simone
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Lee, Susanna S.
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Pagliaro, Stefano
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Paulussen, Steve
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Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
5
European Sport management quarterly : ESMQ
4
International journal of internet marketing and advertising : IJIMA
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Young consumers : insight and ideas for responsible marketers
3
International journal of consumer studies
2
International journal of sport management and marketing : IJSMM
2
Journal of current issues and research in advertising
2
Springer eBook Collection
2
American economic journal : a journal of the American Economic Association
1
Cogent business & management
1
Corporate communications : an international journal
1
Decision support systems : DSS ; the international journal
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovatives Markenmanagement
1
International journal of economics and finance
1
International journal of sport finance
1
Journal of internet commerce
1
Journal of marketing
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Lehrbuch
1
Management decision
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NBER Working Paper
1
NBER working paper series
1
Psychology & marketing
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer eBooks / Business and Economics
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The handbook of market design
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ECONIS (ZBW)
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1
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
2
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
3
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
4
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
5
The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta
;
Iacobucci, Serena
;
Pagliaro, Stefano
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Saved in:
6
The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
7
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
8
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
9
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
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