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isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Beziehungsmarketing
129
Relationship marketing
129
Consumer behaviour
98
Konsumentenverhalten
98
Brand management
64
Markenführung
64
Customer satisfaction
58
Kundenzufriedenheit
58
Brand image
55
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45
Markenartikel
45
Dienstleistungsqualität
37
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37
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Social Web
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Brand loyalty
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Internet marketing
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Markentreue
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Online-Marketing
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Emotion
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Viral marketing
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Virales Marketing
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Customer integration
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Kundenintegration
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Gastronomie
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Restaurant industry
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Confidence
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loyalty
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satisfaction
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129
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Gil Saura, Irene
4
Šerić, Maja
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Berenguer Contrí, Gloria
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Han, Heesup
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Mavondo, Felix
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Ramkissoon, Haywantee
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Tanford, Sarah
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Baloglu, Seyhmus
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Confente, Ilenia
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Journal of hospitality marketing & management
The journal of brand management : an international journal
Journal of business research : JBR
468
Journal of retailing and consumer services
466
SpringerLink / Bücher
256
Industrial marketing management : the international journal for industrial and high-tech firms
241
International journal of hospitality management
190
The journal of services marketing
122
The journal of business & industrial marketing
95
Journal of strategic marketing
92
Journal of the Academy of Marketing Science
86
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Service business
76
The service industries journal
75
Tourism management : research, policies, practice
74
Journal of travel and tourism marketing
73
The journal of product & brand management
73
Springer eBook Collection / Business and Economics
69
Marketing intelligence & planning
62
Journal of service management
56
Journal of marketing
54
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Journal of retailing
51
Technological forecasting & social change : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
49
Services marketing quarterly
48
Psychology & marketing
46
Journal of service research
45
Journal of business-to-business marketing
43
Journal of promotion management : innovations in planning and applied research
43
European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Springer eBook Collection
41
International journal of production economics
40
Journal of marketing analytics : JMA
38
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ECONIS (ZBW)
129
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1
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
2
Effects of customer relationship management on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
Saved in:
3
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
4
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
5
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
6
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
7
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
8
Influence of customer personality on perceived attractiveness and similarity in a food service context
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
Saved in:
9
Determinants of customer loyalty to online food service delivery : evidence from Indonesia, Taiwan, and New Zealand
Rombach, Meike
;
Kartikasari, Ani
;
Dean, David L.
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 818-842
Persistent link: https://www.econbiz.de/10014319800
Saved in:
10
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
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