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isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~accessRights:"restricted"
~isPartOf:"Journal of service research"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Beziehungsmarketing
96
Relationship marketing
96
Consumer behaviour
69
Konsumentenverhalten
69
Brand management
48
Markenführung
48
Brand image
42
Markenimage
42
Brand
35
Markenartikel
35
Customer satisfaction
30
Kundenzufriedenheit
30
Dienstleistungsqualität
26
Service quality
26
Social Web
19
Social web
19
Customer integration
17
Kundenintegration
17
Brand loyalty
16
Customer service
14
Kundenservice
14
Internet marketing
12
Markentreue
12
Online-Marketing
12
Emotion
10
Dienstleistungssektor
9
Service industry
9
Beschwerdemanagement
8
Complaint management
8
Customer value
7
Kundenwert
7
Betriebliche Wertschöpfung
6
Brand experience
6
Marketing management
6
Marketingmanagement
6
Social media
6
Value creation
6
Bibliometrics
5
Bibliometrie
5
customer experience
5
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95
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96
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96
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96
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Gil Saura, Irene
3
Hollebeek, Linda D.
3
Lemon, Katherine N.
3
Šerić, Maja
3
Becker, Jan U.
2
Berenguer Contrí, Gloria
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Brady, Michael K.
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Confente, Ilenia
2
Groth, Markus
2
Grégoire, Yany
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Houston, Mark B.
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Mattila, Anna S.
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McColl-Kennedy, Janet R.
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Melero-Polo, Iguácel
2
Rangarajan, Deva
2
Sesé, F. Javier
2
Spann, Martin
2
Sprott, David E.
2
Verleye, Katrien
2
Voorhees, Clay M.
2
Walsh, Gianfranco
2
Yue, Yumeng
2
Abratt, Russell
1
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1
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Journal of service research
The journal of brand management : an international journal
Journal of business research : JBR
468
Journal of retailing and consumer services
466
SpringerLink / Bücher
256
Industrial marketing management : the international journal for industrial and high-tech firms
241
International journal of hospitality management
190
The journal of services marketing
122
The journal of business & industrial marketing
95
Journal of strategic marketing
92
Journal of the Academy of Marketing Science
86
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Journal of hospitality marketing & management
78
Service business
76
The service industries journal
75
Tourism management : research, policies, practice
74
Journal of travel and tourism marketing
73
The journal of product & brand management
73
Springer eBook Collection / Business and Economics
69
Marketing intelligence & planning
62
Journal of service management
56
Journal of marketing
54
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Journal of retailing
51
Technological forecasting & social change : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
49
Services marketing quarterly
48
Psychology & marketing
46
Journal of business-to-business marketing
43
Journal of promotion management : innovations in planning and applied research
43
European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Springer eBook Collection
41
International journal of production economics
40
Journal of marketing analytics : JMA
38
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ECONIS (ZBW)
96
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96
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1
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
2
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
3
Cultivating resilience in organizational frontline employees
Good, Valerie
;
Fehl, Amy Greiner
;
LaBrecque, Alexander C.
; …
- In:
Journal of service research
26
(
2023
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10014325996
Saved in:
4
Not my circus, not my monkeys? : frontline employee perceptions of customer deviant behaviors and service firms' guardianship policies
Fennell, Patrick B.
;
Lorenz, Melanie P.
;
Hall, Kristina …
- In:
Journal of service research
26
(
2023
)
3
,
pp. 422-440
Persistent link: https://www.econbiz.de/10014325997
Saved in:
5
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
6
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
7
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
8
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
Saved in:
9
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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