AI service impacts on brand image and customer equity : empirical evidence from China
Chunlin Yuan, Shuman Wang, Yue Liu
| Year of publication: |
2023
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|---|---|
| Authors: | Yuan, Chunlin ; Wang, Shuman ; Liu, Yue |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 30.2023, 1, p. 61-76
|
| Subject: | Artificial intelligence service | Brand familiarity | Brand image | Customer equity | Markenimage | China | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-022-00292-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013493098