AI service impacts on brand image and customer equity : empirical evidence from China
Year of publication: |
2023
|
---|---|
Authors: | Yuan, Chunlin ; Wang, Shuman ; Liu, Yue |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 30.2023, 1, p. 61-76
|
Subject: | Artificial intelligence service | Brand familiarity | Brand image | Customer equity | Markenimage | China | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence |
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