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isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Social Web"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Beziehungsmarketing
51
Relationship marketing
51
Brand management
47
Markenführung
47
Consumer behaviour
46
Konsumentenverhalten
46
Brand image
40
Markenimage
40
Brand
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Markenartikel
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Brand loyalty
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Customer satisfaction
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Customer integration
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Kundenintegration
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Customer value
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Kundenwert
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Loyalty
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Marketing management
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Marketingmanagement
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Bibliometrics
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Brand community
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Brand equity
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Brand personality
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Brand satisfaction
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Einzelhandel
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Personality psychology
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Persönlichkeitspsychologie
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Banerjee, Snehasish
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Long Hoang Le
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Nobre, Helena
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Phua, Joe
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
The journal of brand management : an international journal
Journal of business research : JBR
86
Journal of retailing and consumer services
61
Industrial marketing management : the international journal for industrial and high-tech firms
32
The journal of product & brand management
28
International journal of internet marketing and advertising : IJIMA
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of promotion management : innovations in planning and applied research
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
Technological forecasting & social change : an international journal
16
Journal of marketing communications
13
Asia Pacific journal of marketing and logistics
12
Journal of internet commerce
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of service management
11
The journal of services marketing
11
Tourism management : research, policies, practice
11
Journal of hospitality marketing & management
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Business horizons
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of marketing analytics : JMA
8
Journal of marketing management : MM
8
Service business
8
The journal of business & industrial marketing
8
European journal of marketing
7
International journal of business information systems : IJBIS
7
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of fashion marketing and management
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Psychology & marketing
7
Electronic commerce research
6
International journal of consumer studies
6
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ECONIS (ZBW)
15
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1
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
2
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
3
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
4
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
5
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
6
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
7
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
8
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
9
Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
Saved in:
10
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
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