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isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Article in journal"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Beziehungsmarketing
51
Relationship marketing
51
Brand management
47
Markenführung
47
Consumer behaviour
46
Konsumentenverhalten
46
Brand image
40
Markenimage
40
Brand
35
Markenartikel
35
Brand loyalty
16
Social Web
15
Social web
15
Customer satisfaction
12
Kundenzufriedenheit
12
Markentreue
12
Internet marketing
11
Online-Marketing
11
Emotion
7
Brand experience
6
Customer integration
6
Kundenintegration
6
Social media
6
Customer value
4
Kundenwert
4
Loyalty
4
Marketing management
4
Marketingmanagement
4
Bibliometrics
3
Bibliometrie
3
Brand community
3
Brand equity
3
Brand personality
3
Brand satisfaction
3
Einzelhandel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Retail trade
3
Satisfaction
3
Viral marketing
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Article
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Article in journal
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51
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English
51
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Gil Saura, Irene
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Confente, Ilenia
2
Abratt, Russell
1
Ahmadi, Hormoz
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Banerjee, Snehasish
1
Baxter, Stacey
1
Baylghomog, Steven W.
1
Brunetti, Federico
1
Carlson, Jamie
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Choi, Laee
1
Chua, Alton Y. K.
1
Cooper, Tony
1
Cronley, Maria L.
1
Cui, Annie Peng
1
De Vries, Natalie Jane
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Dobele, Angela R.
1
Doh, Sun-Jae
1
Duong, Giang Huong
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Fatma, Mobin
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Fazal-e-Hasan, Syed
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Fernandes, Teresa
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Ferreira, André
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Fetscherin, Marc
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France, Cassandra
1
Frasquet Deltoro, Marta
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Grace, Debra
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Grappi, Silvia
1
Guzman, Francisco
1
Haase, Janina
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Hacıhasanoğlu, Pınar
1
Harikrishnan, K.
1
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
The journal of brand management : an international journal
Journal of business research : JBR
468
Journal of retailing and consumer services
466
Industrial marketing management : the international journal for industrial and high-tech firms
241
International journal of hospitality management
190
The journal of services marketing
122
The journal of business & industrial marketing
94
Journal of strategic marketing
92
Journal of the Academy of Marketing Science
86
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Journal of hospitality marketing & management
78
Service business
76
The service industries journal
75
Tourism management : research, policies, practice
74
Journal of travel and tourism marketing
73
The journal of product & brand management
73
Marketing intelligence & planning
62
Journal of service management
56
Journal of marketing
54
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Journal of retailing
51
Technological forecasting & social change : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
49
Services marketing quarterly
48
Psychology & marketing
46
Journal of service research
45
Journal of business-to-business marketing
43
Journal of promotion management : innovations in planning and applied research
43
European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of production economics
40
International journal of retail and distribution management
38
Journal of marketing analytics : JMA
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Total quality management & business excellence
36
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ECONIS (ZBW)
51
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1
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
2
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
3
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
4
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
5
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
6
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
7
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
8
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
9
Impact of customer-based corporate reputation on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator
Choi, Laee
;
Kim, Mi Ran
;
Kwon, He-Boong
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10013170547
Saved in:
10
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
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