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isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Journal of business research : JBR"
~person:"Andreini, Daniela"
~person:"Sharifah Faridah Syed Alwi"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Beziehungsmarketing
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Relationship marketing
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Brand management
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Consumer behaviour
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Markenführung
5
Brand image
4
Markenimage
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Brand
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Brand experience
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Consumer culture theory
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Andreini, Daniela
Sharifah Faridah Syed Alwi
Töpfer, Armin
20
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Roy, Sanjit
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McLean, Graeme J.
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Agnihotri, Raj
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Akter, Shahriar
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Noble, Stephanie M.
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Sharma, Piyush
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Veloutsou, Cleopatra
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Wünderlich, Nancy V.
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Aiello, Gaetano
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Bartikowski, Boris
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Black, Iain
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Cavusgil, Erin
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Chang, Woojung
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Diamantopoulos, Adamantios
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Filieri, Raffaele
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Garrett, Tony C.
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Gupta, Shivam
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Oghazi, Pejvak
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Osei-Frimpong, Kofi
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Pedeliento, Giuseppe
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
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Service customer orientation and social sustainability : the case of small medium enterprises
Lee, Corrinne Mei Jyin
;
Norbani Che Ha
;
Sharifah …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 751-760
Persistent link: https://www.econbiz.de/10012420620
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2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
4
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
5
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
6
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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