Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi; Philip J. Kitchen
| Year of publication: |
2014
|
|---|---|
| Authors: | Sharifah Faridah Syed Alwi ; Kitchen, Philip J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 11, p. 2324-2336
|
| Subject: | Business school brand | Corporate brand image | Word-of-mouth | Consumer loyalty attitudinal criteria | Higher education | Konsumentenverhalten | Consumer behaviour | Wirtschaftshochschule | Economics department | Markenimage | Brand image | Markenführung | Brand management | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010401986