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isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenführung"
~subject:"Vertrauen"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Markenführung
Vertrauen
Beziehungsmarketing
127
Relationship marketing
127
Consumer behaviour
51
Konsumentenverhalten
51
Customer satisfaction
28
Kundenzufriedenheit
28
Brand management
26
Dienstleistungsqualität
20
Service quality
20
Social Web
19
Social web
19
Brand
18
Markenartikel
18
Brand image
17
Internet marketing
17
Markenimage
17
Online-Marketing
17
Customer integration
11
Deutschland
11
Einzelhandel
11
Germany
11
Kundenintegration
11
Lieferantenmanagement
11
Retail trade
11
Supplier relationship management
11
Brand loyalty
8
Marketing management
8
Marketingmanagement
8
Confidence
7
Customer engagement
7
E-commerce
7
Online retailing
7
Online-Handel
7
Beschwerdemanagement
6
Complaint management
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Customer value
6
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Leckie, Civilai
2
Merrilees, Bill
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Akasreku, Frank
1
Albaum, Gerald S.
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Amenuvor, Fortune Edem
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1
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1
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1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Firdaus, Abdullah
1
France, Cassandra
1
García-Madariaga, Jesús
1
Gaur, Sanjaya Singh
1
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1
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1
Kumar, Sushant
1
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Le Quynh Hoa
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Marketing intelligence & planning
Journal of business research : JBR
163
Journal of retailing and consumer services
149
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
58
Industrial marketing management : the international journal for industrial and high-tech firms
55
Asia Pacific journal of marketing and logistics
40
Journal of strategic marketing
35
Cogent business & management
32
SpringerLink / Bücher
32
International journal of internet marketing and advertising : IJIMA
31
Psychology & marketing
31
European journal of marketing : EJM
29
The journal of business & industrial marketing
29
Journal of hospitality marketing & management
28
Journal of promotion management : innovations in planning and applied research
28
International journal of contemporary hospitality management
27
The journal of services marketing
27
Journal of travel and tourism marketing
26
The service industries journal
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
21
The international journal of bank marketing : IJBM
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
18
Journal of service management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of marketing
16
Journal of business-to-business marketing
15
Journal of marketing communications
15
Journal of the Academy of Marketing Science
15
Tourism management : research, policies, practice
15
European journal of marketing
14
International journal of retail & distribution management
14
Journal of internet commerce
14
Services marketing quarterly
14
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ECONIS (ZBW)
32
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
3
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
4
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
5
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
6
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
7
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
8
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
9
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
10
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
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