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New product development
56
Produktentwicklung
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Innovation management
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Ofek, Elie
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Onyemah, Vincent
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Puri, Sandeep
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Reddi Kotha
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Saint-Jacques, Guillaume
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Harvard business review : HBR
Harvard-Business-Manager : das Wissen der Besten
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
189
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
144
International journal of product development : IJPD
144
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
104
SpringerLink / Bücher
103
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
71
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
47
European journal of operational research : EJOR
42
European journal of innovation management : EJIM
38
Journal of open innovation : technology, market, and complexity
38
Journal of marketing
37
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Journal of the Academy of Marketing Science
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Research
29
Innovation: organization & management : IOM
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ECONIS (ZBW)
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1
Avoid the pitfalls of A/B testing
Bojinov, Iavor
;
Saint-Jacques, Guillaume
;
Tingley, Martin
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 48-53
Persistent link: https://www.econbiz.de/10012288862
Saved in:
2
Wann A/B-Tests scheitern
Bojinov, Iavor
;
Saint-Jacques, Guillaume
;
Tingley, Martin
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
4
,
pp. 30-35
Persistent link: https://www.econbiz.de/10012183302
Saved in:
3
Die richtige Frequenz
In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
9
,
pp. 10-12
Persistent link: https://www.econbiz.de/10011950333
Saved in:
4
Von einem Erfolg zum nächsten
Downes, Larry
;
Nunes, Paul
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
9
,
pp. 54-65
Persistent link: https://www.econbiz.de/10011950376
Saved in:
5
Was ist das Problem?
Halecker, Bastian
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
9
,
pp. 66-67
Persistent link: https://www.econbiz.de/10011950379
Saved in:
6
Was war noch mal...Marketing Myopia?
Gallo, Amy
- In:
Harvard-Business-Manager : das Wissen der Besten
39
(
2017
)
4
,
pp. 100-101
Persistent link: https://www.econbiz.de/10011795341
Saved in:
7
Which customers should this restaurant listen to?
Puri, Sandeep
;
Khanzode, Kirti
;
Beard, Alison
- In:
Harvard business review : HBR
94
(
2016
)
6
,
pp. 109-113
Persistent link: https://www.econbiz.de/10011499182
Saved in:
8
The other disruption
Gans, Joshua
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453131
Saved in:
9
Know your customers' : "jobs to be done"
Christensen, Clayton M.
;
Hall, Taddy
;
Dillon, Karen
; …
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 54-62
Persistent link: https://www.econbiz.de/10011550443
Saved in:
10
Reverse Innovation in der Praxis
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
3
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011535167
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