//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Penetration pricing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Low-cost strategy
12
Niedrigpreisstrategie
12
Consumer behaviour
4
Konsumentenverhalten
4
Preismanagement
4
Pricing strategy
4
Sales promotion
3
USA
3
United States
3
Verkaufsförderung
3
Einzelhandel
2
Einzelhandelspreis
2
Market research
2
Marktforschung
2
Rabatt
2
Rebate
2
Retail price
2
Retail trade
2
price promotions
2
pricing
2
Arbeitsbedingungen
1
Auslandsverlagerung
1
Brand
1
Bundling strategy
1
Business model
1
Charity
1
Confectionery
1
Consultancy services
1
Creativity
1
Dauerhafte Konsumgüter
1
Decision under uncertainty
1
Discounter
1
Discounters
1
Discounting
1
Diskontierung
1
Durable goods
1
Dynamic game
1
Dynamisches Spiel
1
Emotion
1
Entscheidung unter Unsicherheit
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Case study
1
Fallstudie
1
Language
All
English
12
Author
All
Banerjee, Somak
1
Barone, Michael J.
1
Biswas, Abhijit
1
Brown, Stephen
1
Chen, Yuxin
1
Cheng, Andong
1
Chiang, Jeongwen
1
Cryder, Cynthia
1
Dhar, Ravi
1
Ellickson, Paul B.
1
Grewal, Dhruv
1
Gu, Zheyin
1
Guha, Abhijit
1
Israeli, Ayelet
1
Khan, Uzma
1
Mashelkar, R. A.
1
Mela, Carl F.
1
Mishra, Arul
1
Mishra, Himanshu
1
Misra, Sanjog
1
Nair, Harikesh
1
Nordfält, Jens
1
Prahalad, Coimbatore K.
1
Ton, Zeynep
1
Verma, Swati
1
Winterich, Karen Page
1
Yang, Sha
1
Yao, Song
1
Zelek, Eugene F. <Jr.>
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Journal of marketing research : JMR
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of retailing
13
Journal of retailing and consumer services
13
Journal of business research : JBR
12
Tourism economics : the business and finance of tourism and recreation
10
Journal of revenue and pricing management
9
Handbook of low cost airlines : strategies, business processes and market environment
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
4
Retail supply chain management : quantitative models and empirical studies
4
Strategic management in the aviation industry
4
ZEW discussion papers
4
Advances in airline economics : competition policy and antitrust
3
Competition versus predation in aviation markets : a survey of experience in North America, Europe and Australia ; [two workshops organized by the German Aviation Research Society]
3
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Journal of business strategy
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
3
Journal of transport economics and policy
3
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Pricing policies that protect your brand : how to prevent unauthorized discounting
Israeli, Ayelet
;
Zelek, Eugene F. <Jr.>
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 76-83
Persistent link: https://www.econbiz.de/10012288872
Saved in:
2
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
3
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
4
Why "good jobs" are good 4 retailers
Ton, Zeynep
- In:
Harvard business review : HBR
90
(
2012
)
1/2
,
pp. 124-131
Persistent link: https://www.econbiz.de/10009489549
Saved in:
5
Determining consumers' discount rates with field studies
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
Saved in:
6
Repositioning dynamics and pricing strategy
Ellickson, Paul B.
;
Misra, Sanjog
;
Nair, Harikesh
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 750-772
Persistent link: https://www.econbiz.de/10009688824
Saved in:
7
The influence of price discount versus bonus pack on the preference for virtue and vice foods
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008858623
Saved in:
8
Warm glow or cold, hard cash? : social identify effects on consumer choice for donation versus discount promotions
Winterich, Karen Page
;
Barone, Michael J.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 855-868
Persistent link: https://www.econbiz.de/10009348948
Saved in:
9
Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin
;
Yang, Sha
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
Saved in:
10
Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->