Pricing policies that protect your brand : how to prevent unauthorized discounting
Year of publication: |
2020
|
---|---|
Authors: | Israeli, Ayelet ; Zelek, Eugene F. <Jr.> |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 98.2020, 2, p. 76-83
|
Subject: | Markenartikel | Brand | Preismanagement | Pricing strategy | Niedrigpreisstrategie | Low-cost strategy |
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