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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
~type:"article"
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Search: subject_exact:"Beziehungsmanagement"
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Marketingmanagement
Online-Marketing
Beziehungsmarketing
110
Relationship marketing
110
Consumer behaviour
36
Konsumentenverhalten
36
Social Web
25
Social web
25
Internet marketing
14
Customer satisfaction
13
Kundenzufriedenheit
13
Brand management
12
Customer integration
12
Kundenintegration
12
Markenführung
12
Online retailing
12
Online-Handel
12
Confidence
11
Vertrauen
11
Dienstleistungsqualität
10
E-commerce
10
Electronic Commerce
10
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10
Customer value
9
Kundenwert
9
Marketing management
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USA
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Lieferantenmanagement
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13
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10
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Dawar, Niraj
2
Akrout, Houcine
1
Barnes, Stuart J.
1
Beck, Roman
1
Bhalla, Gaurav
1
Bilgihan, Anil
1
Chang, Man Kit
1
Chen, Weiping
1
Cheung, Waiman
1
Cobanoglu, Cihan
1
Cool, Karel O.
1
Edelman, David C.
1
Farzana Parveen
1
Feng, Nan
1
Freeman, Karen
1
Hsieh, Sara H.
1
Hu, Han-fen
1
Hu, Paul Jen-Hwa
1
Hua, Zhongsheng
1
Huang, Liqiang
1
Kumar, V.
1
Lauer, Thomas
1
Lee, Crystal T.
1
Leone, Robert P.
1
Li, Dahui
1
Li, Minqiang
1
Liang, Xinjian
1
Moorman, Christine
1
Nagy, Gábor
1
Noor Ismawati Jaafar
1
Nusair, Khaldoon
1
Oelsnitz, Dietrich von der
1
Okumus, Fevzi
1
Ow, Terence T.
1
Paranikas, Petros
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1
Risius, Marten
1
Rust, Roland T.
1
Singer, Mark
1
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Harvard-Business-Manager : das Wissen der Besten
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
106
Journal of retailing and consumer services
75
Industrial marketing management : the international journal for industrial and high-tech firms
63
International journal of internet marketing and advertising : IJIMA
41
Journal of strategic marketing
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
The journal of product & brand management
32
The journal of business & industrial marketing
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Business horizons
25
Journal of the Academy of Marketing Science
25
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
23
Cogent business & management
21
European journal of marketing : EJM
20
Journal of marketing communications
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of marketing management : MM
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
The service industries journal
18
International journal of hospitality management
17
Journal of promotion management : innovations in planning and applied research
17
The journal of brand management : an international journal
17
Journal of internet commerce
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of retailing
14
International journal of electronic customer relationship management : IJECRM
13
International journal of retail & distribution management
13
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Technological forecasting & social change : an international journal
12
International journal of technology marketing : IJTMkt
11
Journal of business-to-business marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Tourism management : research, policies, practice
11
Journal of international marketing
10
Journal of marketing for higher education
10
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ECONIS (ZBW)
23
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1
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
2
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
3
Moral obligation in online social interaction : clicking the "like" button
Xu, Xi
;
Yao, Zhong
;
Teo, Thompson S. H.
- In:
Information & management : the internat. journal of …
57
(
2020
)
7
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012384936
Saved in:
4
See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong
;
Liang, Xinjian
;
Xie, Tao
;
Wang, Haizhong
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
Saved in:
5
Understanding the impact of social media usage among organizations
Farzana Parveen
;
Noor Ismawati Jaafar
;
Sulaiman Ainin
- In:
Information & management : the internat. journal of …
55
(
2018
)
3
,
pp. 308-321
Persistent link: https://www.econbiz.de/10011833890
Saved in:
6
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
7
Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
8
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
9
Marketing im Zeitalter von Alexa
Dawar, Niraj
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
8
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011950189
Saved in:
10
Erfolgsfaktor Customer Journey
Edelman, David C.
;
Singer, Mark
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10011535098
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