//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Online-Marketing
Beziehungsmarketing
227
Relationship marketing
227
Consumer behaviour
140
Konsumentenverhalten
140
Markenführung
111
Brand image
85
Markenimage
85
Brand
75
Markenartikel
75
Social Web
43
Social web
43
Brand loyalty
35
Customer satisfaction
34
Kundenzufriedenheit
34
Internet marketing
32
Markentreue
27
Marketing management
27
Marketingmanagement
27
Customer value
25
Kundenwert
25
Customer integration
24
Kundenintegration
24
Social media
16
Einzelhandel
15
Emotion
15
Retail trade
15
Viral marketing
14
Virales Marketing
14
Brand love
11
Online retailing
10
Online-Handel
10
Brand relationships
9
Kundenbindungsprogramm
9
Loyalty program
9
USA
9
United States
9
Brand co-creation
8
Brand engagement
8
more ...
less ...
Online availability
All
Undetermined
81
Free
4
Type of publication
All
Article
117
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
118
Aufsatz in Zeitschrift
118
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
116
German
2
Author
All
Guzman, Francisco
6
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Broyles, S. Allen
2
Dev, Chekitan S.
2
Huang, Ming-Hui
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Nguyen, Hang T.
2
Vera, Jorge
2
Wallace, Elaine
2
Abratt, Russell
1
Allaway, Arthur W.
1
Alpert, Frank
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anderl, Eva
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Aroean, Lukman
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Auruskeviciene, Vilte
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Bal, Anjali
1
Balasubramanian, Siva Kumar
1
Ballerini, Jacopo
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Basu, Meheli
1
Baudry, Damien
1
Baumgarth, Carsten
1
Becerra, Enrique P.
1
Becker, Ingo Frank
1
Behi, Azza Temessek
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product & brand management
Journal of business research : JBR
162
Journal of retailing and consumer services
136
The journal of brand management : an international journal
84
International journal of hospitality management
47
Industrial marketing management : the international journal for industrial and high-tech firms
46
International journal of internet marketing and advertising : IJIMA
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
SpringerLink / Bücher
36
Marketing intelligence & planning
35
Asia Pacific journal of marketing and logistics
32
Cogent business & management
30
Journal of promotion management : innovations in planning and applied research
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of strategic marketing
30
Psychology & marketing
29
International journal of electronic marketing and retailing : IJEMR
27
International journal of contemporary hospitality management
25
European journal of marketing : EJM
24
Journal of hospitality marketing & management
24
Journal of the Academy of Marketing Science
22
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
20
Business horizons
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of internet commerce
20
Journal of marketing
20
Journal of marketing communications
20
Journal of travel and tourism marketing
20
The service industries journal
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
The journal of services marketing
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
The journal of business & industrial marketing
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
Technological forecasting & social change : an international journal
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of marketing management : MM
15
Journal of retailing
15
Journal of service management
15
more ...
less ...
Source
All
ECONIS (ZBW)
118
Showing
1
-
10
of
118
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
7
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
10
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->