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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Confidence"
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The ambivalent consumer : a sequential investigation of response amplification in buyer-seller encounters
Bush, Victoria D.
;
Yang, Lifeng
;
Hill, Katerina E.
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011340223
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2
The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag
;
Laverie, Debra A.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10009729469
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