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Search: subject_exact:"Personalisierung"
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Personalisierung
11
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11
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Harvard-Business-Manager : das Wissen der Besten
Psychology & marketing
Electronic commerce research
28
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26
International journal of hospitality management
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Tourism management : research, policies, practice
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Journal of business research : JBR
20
Journal of management information systems : JMIS
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Journal of retailing and consumer services
20
International journal of business information systems : IJBIS
19
Electronic commerce research and applications
16
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
13
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of information & knowledge management : JIKM
11
The power of one : gaining business value from personalization technologies
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of electronic commerce research : JECR
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INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
Journal of internet commerce
7
Journal of organizational computing and electronic commerce
7
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
7
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
6
International journal of production research
6
Journal of hospitality marketing & management
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Lecture notes in business information processing : LNBIP
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Arbeitsbericht ... des Competence Center E-Business Basel
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Arbeitsberichte der Hochschule für Wirtschaft FHNW
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ECONIS (ZBW)
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1
Improving the effectiveness of personalized recommendations through attributional cues
Weidig, Jakob
;
Kuehnl, Christina
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2559-2575
Persistent link: https://www.econbiz.de/10014432501
Saved in:
2
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
3
Was sind faire Preise?
Haucap, Justus
;
Reinartz, Werner J.
;
Wiegand, Nico
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
11
,
pp. 42-44
Persistent link: https://www.econbiz.de/10011956983
Saved in:
4
Consumer self-construal and trust as determinants of the reactance to a recommender advice
Aljukhadar, Muhammad
;
Trifts, Valerie
;
Senecal, Sylvain
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 708-719
Persistent link: https://www.econbiz.de/10011738070
Saved in:
5
Erfolgsfaktor Customer Journey
Edelman, David C.
;
Singer, Mark
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10011535098
Saved in:
6
Identification and aftermarket personalization with durable goods
Donavan, D. Todd
;
Janda, Swinder
;
Maxham, James G., III.
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10011288579
Saved in:
7
Wie bei Tante Emma
Mikitani, Hiroshi
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
2
,
pp. 64-69
Persistent link: https://www.econbiz.de/10010237272
Saved in:
8
Kundenmeinung schlägt Marketing
Simonson, Itamar
;
Rosen, Emanuel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
3
,
pp. 6-10
Persistent link: https://www.econbiz.de/10010243546
Saved in:
9
The effect of low- versus high-variance in product reviews on product evaluation
Park, Se-bum
;
Park, Do-hyung
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 543-554
Persistent link: https://www.econbiz.de/10009778567
Saved in:
10
In search of negativity bias : an empirical study of perceived helpfulness of online reviews
Wu, Philip Fei
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 971-984
Persistent link: https://www.econbiz.de/10010206834
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