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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
~type:"article"
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Marketingmanagement
Online-Marketing
Beziehungsmarketing
44
Relationship marketing
44
Marketing management
8
Customer value
6
Deutschland
6
Germany
6
Kundenwert
6
USA
6
United States
6
Computer-assisted marketing
4
Customer satisfaction
4
Customer service
4
IT-gestütztes Marketing
4
Kundenservice
4
Kundenzufriedenheit
4
Competitive advantage
3
Competitive strategy
3
Wettbewerbsstrategie
3
Wettbewerbsvorteil
3
Beschwerdemanagement
2
Complaint management
2
Customer analysis
2
Customer integration
2
Digitalisierung
2
Digitization
2
Einzelhandel
2
Erfolgsfaktor
2
Innovation management
2
Innovationsmanagement
2
Internet marketing
2
Kundenanalyse
2
Kundenintegration
2
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2
Preismanagement
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2
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10
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10
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German
10
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Dawar, Niraj
2
Bhalla, Gaurav
1
Cool, Karel O.
1
Edelman, David C.
1
Freeman, Karen
1
Kumar, V.
1
Lauer, Thomas
1
Leone, Robert P.
1
Moorman, Christine
1
Oelsnitz, Dietrich von der
1
Paranikas, Petros
1
Petersen, J. Andrew
1
Rust, Roland T.
1
Singer, Mark
1
Spenner, Patrick
1
Yoon, Eddie
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Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
106
Journal of retailing and consumer services
75
Industrial marketing management : the international journal for industrial and high-tech firms
63
International journal of internet marketing and advertising : IJIMA
41
Journal of strategic marketing
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
The journal of product & brand management
32
The journal of business & industrial marketing
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Business horizons
25
Journal of the Academy of Marketing Science
25
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
23
Cogent business & management
20
European journal of marketing : EJM
20
Journal of marketing communications
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of marketing management : MM
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
The service industries journal
18
International journal of hospitality management
17
Journal of promotion management : innovations in planning and applied research
17
The journal of brand management : an international journal
17
Journal of internet commerce
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of retailing
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of electronic customer relationship management : IJECRM
13
International journal of retail & distribution management
13
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Technological forecasting & social change : an international journal
12
International journal of technology marketing : IJTMkt
11
Journal of business-to-business marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Tourism management : research, policies, practice
11
Journal of international marketing
10
Journal of marketing for higher education
10
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1
Marketing im Zeitalter von Alexa
Dawar, Niraj
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
8
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011950189
Saved in:
2
Erfolgsfaktor Customer Journey
Edelman, David C.
;
Singer, Mark
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10011535098
Saved in:
3
Wenn Marketing zur Strategie wird
Dawar, Niraj
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
2
,
pp. 52-63
Persistent link: https://www.econbiz.de/10010237273
Saved in:
4
Machen Sie es den Kunden leicht
Spenner, Patrick
;
Freeman, Karen
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
12
,
pp. 70-79
Persistent link: https://www.econbiz.de/10009664695
Saved in:
5
Das Kundenkarussell
Cool, Karel O.
;
Paranikas, Petros
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009259551
Saved in:
6
Das neue Gesicht des Marketings
Rust, Roland T.
;
Moorman, Christine
;
Bhalla, Gaurav
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 86-94
Persistent link: https://www.econbiz.de/10003934429
Saved in:
7
Achten Sie auf Superkunden!
Yoon, Eddie
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 95
Persistent link: https://www.econbiz.de/10003934431
Saved in:
8
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
9
Bonusprogramme richtig gestalten
Lauer, Thomas
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
3
,
pp. 98-107
Persistent link: https://www.econbiz.de/10001654250
Saved in:
10
Wenn Marketingmanager zu wenig Gehör finden
Oelsnitz, Dietrich von der
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
2
,
pp. 54-62
Persistent link: https://www.econbiz.de/10001636207
Saved in:
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