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isPartOf:"Human resource development international : enhancing performance, learning and integrity"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
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Human resource development international : enhancing performance, learning and integrity
Psychology & marketing
The journal of brand management : an international journal
4
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Consumer-brand relationships : a contrast of nostalgic and non-nostalgic brands
Kessous, Aurélie
;
Roux, Elyette
;
Chandon, Jean-Louis
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10010527177
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2
A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
Saved in:
3
Multi-method research on consumer-brand associations : comparing free associations, storytelling, and collages
Koll, Oliver
;
Wallpach, Sylvia von
;
Kreuzer, Maria
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 584-602
Persistent link: https://www.econbiz.de/10003981116
Saved in:
4
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
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