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isPartOf:"Human resource development international : enhancing performance, learning and integrity"
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Narrative Methode
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Human resource development international : enhancing performance, learning and integrity
Psychology & marketing
Journal of organizational change management
30
Journal of business research : JBR
25
Human relations
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Untold stories in organizations
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Leadership
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International journal of hospitality management
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International journal of project management : the journal of The International Project Management Association
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2428-2446
Persistent link: https://www.econbiz.de/10014432411
Saved in:
2
A story to sell : the influence of storytelling on consumers' purchasing behavior
Oliveira Júnior, João Ricardo de
;
Coelho, Ricardo …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 239-261
Persistent link: https://www.econbiz.de/10014290508
Saved in:
3
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
4
Consumer-brand relationships : a contrast of nostalgic and non-nostalgic brands
Kessous, Aurélie
;
Roux, Elyette
;
Chandon, Jean-Louis
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10010527177
Saved in:
5
Using fictional stories to facilitate training and development
Beigi, Mina
- In:
Human resource development international : enhancing …
17
(
2014
)
4
,
pp. 491-496
Persistent link: https://www.econbiz.de/10010436168
Saved in:
6
A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
Saved in:
7
Storymining : eliciting stories and mining their content for cultural levers
Joyner, Fredricka F.
- In:
Human resource development international : enhancing …
15
(
2012
)
5
,
pp. 627-633
Persistent link: https://www.econbiz.de/10009671686
Saved in:
8
Career identity and its impact upon self-perceived employability among Chilean male middle-aged managers
Nazar, Gabriela
;
Heijden, Beatrice I. J. M. van der
- In:
Human resource development international : enhancing …
15
(
2012
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10009536699
Saved in:
9
Developing human resource development interventions to aid expatriates' cultural adaptation : insights to the Javanese culture
Oranuch Pruetipibultham
- In:
Human resource development international : enhancing …
15
(
2012
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10009513822
Saved in:
10
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
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