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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Andrews, Daniel"
~person:"Joachim, Verena"
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Consumer behaviour
2
Innovation adoption
2
Innovationsakzeptanz
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Active innovation resistance
1
Advanced-service transformation
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Bundling strategy
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Andrews, Daniel
Joachim, Verena
Swani, Kunal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Active innovation resistance : an empirical study on functional and psychological barriers to innovation adoption in different contexts
Joachim, Verena
;
Spieth, Patrick
;
Heidenreich, Sven
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 95-107
Persistent link: https://www.econbiz.de/10011871416
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2
Using gamification to transform the adoption of servitization
Shi, Victor Guang
;
Baines, Tim
;
Baldwin, James
; …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011730124
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