//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Info: die Zeitschriften des Axel-Springer-Verlages"
~isPartOf:"Journal of marketing research : JMR"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Warenprobe"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Promotional materials
4
Werbemittel
4
1987
2
Psychology of advertising
2
Werbepsychologie
2
Age group
1
Altersgruppe
1
Theorie
1
Theory
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Graue Literatur
2
Non-commercial literature
2
Language
All
English
4
Author
All
Houston, Michael J.
2
Childers, Terry L.
1
Cole, Catherine A.
1
Darmon, René Y.
1
Droge, Cornelia
1
Finn, Adam
1
Heckler, Susan E.
1
more ...
less ...
Published in...
All
Info: die Zeitschriften des Axel-Springer-Verlages
Journal of marketing research : JMR
European journal of marketing : EJM
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Marketing : ZFP ; journal of research and management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of business economics : JBE
3
Journal of retailing and consumer services
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The effects of communication on consumers : special issue
2
Agricultural and resource economics review : ARER
1
Asia Pacific journal of marketing and logistics
1
Betriebs-Berater : Zeitschrift für Recht und Wirtschaft
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Economics letters
1
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
1
Global business and organizational excellence : a review of research & best practices
1
International journal of nonprofit & voluntary sector marketing
1
International review of entrepreneurship : IRE
1
Jahrbuch Seniorenmarketing
1
Journal of international business and economics : JIBE
1
Journal of management information systems : JMIS
1
Journal of marketing theory and practice
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Markenartikel : das Magazin für Markenführung
1
Marketing intelligence & planning
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
Research in consumer behavior
1
Revista española de economía
1
Revue d'économie régionale & urbaine : RERU
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Southern economic journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Print ad recognition readership scores : an information processing perspective
Finn, Adam
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 168-177
Persistent link: https://www.econbiz.de/10001051616
Saved in:
2
Associative positioning strategies through comparative advertising : attribute versus overall similarity approaches
Droge, Cornelia
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 377-388
Persistent link: https://www.econbiz.de/10001036431
Saved in:
3
Picture-word consistency and the elaborative processing of advertisements
Houston, Michael J.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10001036474
Saved in:
4
Encoding and media effects on consumer learning deficiencies in the elderly
Cole, Catherine A.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 55-63
Persistent link: https://www.econbiz.de/10001020973
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->