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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Advertising"
~subject:"Customer satisfaction"
~subject:"Mobile marketing"
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Amirkhanpour, Monaliz
1
Garcia, Manuel B.
1
Oh, Lih-bin
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Ponce, Soledad
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Singh, Kamini
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Thrassou, Alkis
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Ugalde, Cecilia
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Information systems and e-business management : ISeB
International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
14
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
6
International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of business research : JBR
5
Business horizons
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
SpringerLink / Bücher
4
Electronic markets : the international journal on networked business
3
International journal of bank marketing
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of internet commerce
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
2
Economies : open access journal
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handbook of research on mobile marketing management
2
Information systems research : ISR
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Technological forecasting & social change : an international journal
2
Technology analysis & strategic management
2
The service industries journal
2
#RideTheMobileTsunami
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research (AEBR) book series
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Advances in electronic marketing
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ECONIS (ZBW)
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1
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
2
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
3
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
4
User adoption and purchasing intention after free trial : an empirical study of mobile newspapers
Wang, Ting
;
Oh, Lih-bin
;
Wang, KanLiang
;
Yuan, Yufei
- In:
Information systems and e-business management : ISeB
11
(
2013
)
2
,
pp. 189-210
Persistent link: https://www.econbiz.de/10009742917
Saved in:
5
Effect of card and internet banking on users
Singh, Kamini
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10009545449
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