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isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~isPartOf:"Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology"
~subject:"Innovationsmanagement"
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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European journal of marketing : EJM
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Grassroots innovation : a promising innovation paradigm for pharmaceutical companies
Betz, Ulrich A. K.
;
Camacho, Nuno
;
Gerards, Michael
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 119-148)
.
2014
Persistent link: https://www.econbiz.de/10010353579
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