//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
159
Online-Marketing
158
Social Web
96
Social web
96
Consumer behaviour
88
Konsumentenverhalten
88
Viral marketing
39
Virales Marketing
39
Brand management
38
Markenführung
38
Beziehungsmarketing
34
Relationship marketing
34
Online retailing
32
Online-Handel
32
Social media marketing
32
Advertising effects
28
Werbewirkung
28
E-commerce
27
Electronic Commerce
27
Hotel industry
22
Hotellerie
22
Marketing management
21
Marketingmanagement
21
Advertising
18
Internet
18
Social media
18
Werbung
16
Facebook
15
Brand image
14
Markenimage
14
Website
13
Social networking sites
12
USA
12
United States
12
Consumer behavior
11
Personalization
10
Gastronomie
9
Online reviews
9
Restaurant industry
9
Tourism
9
more ...
less ...
Online availability
All
Undetermined
91
Free
3
Type of publication
All
Article
157
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
146
Aufsatz in Zeitschrift
146
Aufsatz im Buch
13
Book section
13
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
146
German
13
Author
All
Peltier, James
6
Law, Chun Hung Roberts
4
Milne, George R.
3
Schibrowsky, John A.
3
Xie, Karen L.
3
Albrecht, Carmen-Maria
2
Altobello, Suzanne A.
2
Banerjee, Syagnik
2
Bauer, Hans H.
2
Bradley, Graham L.
2
Bright, Laura F.
2
Coker, Kesha K.
2
Dölling, Steffen
2
Gerstmeier, Eva
2
Ha, Hong Youl
2
Haber, Tobias E.
2
Hartemo, Mari
2
Heitmann, Mark
2
Hennigs, Nadine
2
Herrmann, Andreas
2
Kabadayi, Sertan
2
Kim, Seeun
2
Kim, Woo Gon
2
Kwok, Linchi
2
Laband, Tom
2
Langner, Sascha
2
Lee, Hyun-hwa
2
Lepkowska-White, Elzbieta
2
Mezger, Miriam
2
Minor, Michael
2
Möhlenbruch, Dirk
2
Nill, Alexander F.
2
Pan, Huifeng
2
Rösger, Jürgen
2
Sadrieh, Abdolkarim
2
Schultz, Don E.
2
Skiera, Bernd
2
Stepanchuk, Tanja
2
Weber, Karin
2
Wiedmann, Klaus-Peter
2
more ...
less ...
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of contemporary hospitality management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing
47
Marketing intelligence & planning
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
more ...
less ...
Source
All
ECONIS (ZBW)
159
Showing
21
-
30
of
159
Sort
Relevance
Date (newest first)
Date (oldest first)
21
A holistic assessment of eWOM management effectiveness with agent-based modeling
Zhang, Ye
;
Gao, Jie
;
Bilgihan, Anil
;
Lorenz, Melanie
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 785-827
Persistent link: https://www.econbiz.de/10013546082
Saved in:
22
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
23
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
24
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
25
How to motivate opinion leaders to spread e-WoM on social media : monetary vs non-monetary incentives
López, Manuela
;
Sicilia, Maria
;
Verlegh, Peeter
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 154-171
Persistent link: https://www.econbiz.de/10012880175
Saved in:
26
Who is an evangelist? : food tourists' positive and negative eWOM behavior
Kim, Jin-Young
;
Hwang, Johye
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 555-577
Persistent link: https://www.econbiz.de/10013164477
Saved in:
27
The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
Saved in:
28
Impact of the length of stay at hotels on online reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1249-1269
Persistent link: https://www.econbiz.de/10013164586
Saved in:
29
The power of internet exposure : influence of online news coverage on restaurant survival
Li, Hui
;
Chen, Qian-Xia
;
Liang, Sai
;
Yang, Jing-Jing
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
Saved in:
30
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->