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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing management : MM"
~person:"Acharyulu, G. V. R. K."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Confidence
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Consumer behaviour
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Customer satisfaction
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Internet marketing
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Konsumentenverhalten
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Online retailing
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Product quality
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Vertrauen
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Virales Marketing
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Website
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e-WOM
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online marketplace quality
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online purchase intention
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Acharyulu, G. V. R. K.
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of electronic marketing and retailing : IJEMR
Journal of marketing management : MM
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An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
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