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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Beziehungsmarketing
Brand management
Internet marketing
59
Online-Marketing
59
Social Web
31
Social web
31
Consumer behaviour
22
Konsumentenverhalten
22
Markenführung
16
social media
12
Relationship marketing
11
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
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Customer integration
7
Kundenintegration
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Viral marketing
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Virales Marketing
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Advertising
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Werbung
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Advertising effects
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Deutschland
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Germany
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Social network
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Facebook
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Online retailing
3
Online-Handel
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Search engine
3
Suchmaschine
3
Vertrauen
3
social networking sites
3
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Dessart, Laurence
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of business research : JBR
113
Journal of retailing and consumer services
71
International journal of internet marketing and advertising : IJIMA
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
The journal of product & brand management
46
The journal of brand management : an international journal
38
International journal of electronic marketing and retailing : IJEMR
35
Journal of promotion management : innovations in planning and applied research
34
Journal of marketing communications
33
Marketing intelligence & planning
31
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of advertising : the review of marketing communications
28
Journal of internet commerce
25
Business horizons
23
SpringerLink / Bücher
22
Journal of strategic marketing
20
Cogent business & management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of promotion management : JPM
18
Tourism management : research, policies, practice
18
Journal of advertising research
17
Journal of the Academy of Marketing Science
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
16
Journal of marketing
16
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
Psychology & marketing
14
Social Branding : Strategien - Praxisbeispiele - Perspektiven
14
Springer eBook Collection
14
Technological forecasting & social change : an international journal
14
European journal of marketing : EJM
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of global marketing
13
Innovatives Markenmanagement
12
International journal of business information systems : IJBIS
12
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ECONIS (ZBW)
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
3
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
4
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
5
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
6
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
7
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
8
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
9
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
10
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
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