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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrie"
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Beziehungsmarketing
Bibliometrie
Internet marketing
59
Online-Marketing
59
Social Web
31
Social web
31
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
16
Markenführung
16
social media
12
Relationship marketing
11
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Customer integration
7
Kundenintegration
7
Viral marketing
7
Virales Marketing
7
Advertising
6
Werbung
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Advertising effects
4
Deutschland
4
E-commerce
4
Electronic Commerce
4
Germany
4
Social network
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Soziales Netzwerk
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4
Confidence
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Facebook
3
Innovation
3
Online retailing
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Online-Handel
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social networking sites
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Dessart, Laurence
2
Dölling, Steffen
2
Möhlenbruch, Dirk
2
Breitsohl, Jan Christian
1
Calder, Bobby J.
1
Chen, Junsong
1
Dineva, Denitsa Petrova
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Dou, Wenyu
1
Garrod, Brian
1
Hamill, James
1
Harrigan, Paul
1
Ibbotson, Patrick
1
Kim, Su Jung
1
Malthouse, Edward C.
1
Marbach, Julia
1
Morgan-Thomas, Anna
1
Nunan, Daniel
1
Pedersen, Per Egil
1
Ramsey, Elaine
1
Raquel, Cristiana
1
Ritschel, Falk
1
Ritschel, Frank
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Solem, Birgit Andrine Apenes
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of business research : JBR
73
Journal of retailing and consumer services
55
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
International journal of electronic marketing and retailing : IJEMR
25
The journal of product & brand management
24
Journal of promotion management : innovations in planning and applied research
19
Journal of internet commerce
18
Marketing intelligence & planning
18
Journal of strategic marketing
16
Business horizons
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
International journal of business information systems : IJBIS
12
Journal of marketing communications
12
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
12
Cogent business & management
11
International journal of technology marketing : IJTMkt
11
The service industries journal
11
International journal of hospitality management
10
SpringerLink / Bücher
10
Tourism management : research, policies, practice
10
Customer engagement : contemporary issues and challenges
9
International journal of contemporary hospitality management
9
Journal of electronic commerce research : JECR
9
Electronic commerce research
8
International journal of consumer studies
8
Journal of hospitality marketing & management
8
Journal of marketing
8
The journal of business & industrial marketing
8
Electronic markets : the international journal on networked business
7
International journal of electronic commerce : IJEC
7
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ECONIS (ZBW)
13
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
3
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
4
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
5
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
6
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
7
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
8
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
9
Critical factors underpinning the e-CRM activities of SMEs
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 503-529
Persistent link: https://www.econbiz.de/10009159919
Saved in:
10
Special edition: New developments in online marketing
Hamill, James
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003984978
Saved in:
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