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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"Markenimage"
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Beziehungsmarketing
Innovation
Markenimage
Internet marketing
59
Online-Marketing
59
Social Web
31
Social web
31
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
16
Markenführung
16
social media
12
Relationship marketing
11
Brand image
8
Marketing management
8
Marketingmanagement
8
Customer integration
7
Kundenintegration
7
Viral marketing
7
Virales Marketing
7
Advertising
6
Werbung
6
Advertising effects
4
Deutschland
4
E-commerce
4
Electronic Commerce
4
Germany
4
Social network
4
Soziales Netzwerk
4
Werbewirkung
4
Confidence
3
Facebook
3
Online retailing
3
Online-Handel
3
Search engine
3
Suchmaschine
3
Vertrauen
3
social networking sites
3
Bibliometrics
2
Bibliometrie
2
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Dessart, Laurence
3
Calder, Bobby J.
2
Dölling, Steffen
2
Malthouse, Edward C.
2
Marbach, Julia
2
Morgan-Thomas, Anna
2
Möhlenbruch, Dirk
2
Nunan, Daniel
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Raquel, Cristiana
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Veloutsou, Cleopatra
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Bian, Dong
1
Breitsohl, Jan Christian
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Chaffey, Dave
1
Chen, Junsong
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Chong, Woon Kian
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Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Garrod, Brian
1
Haider, Kamran
1
Harrigan, Paul
1
Harris, Lloyd C.
1
He, Hongwei
1
Hodis, Monica Alexandra
1
Ibbotson, Patrick
1
Johnson, Lester W.
1
Kim, Su Jung
1
Leckie, Civilai
1
Maslowska, Ewa
1
Meneses, Rita W.
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Michaelidou, Nina
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Moraes, Caroline
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Nyadzayo, Munyaradzi
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Ritschel, Frank
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Sashittal, Hemant Chaitanya
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of business research : JBR
98
Journal of retailing and consumer services
71
International journal of internet marketing and advertising : IJIMA
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
The journal of product & brand management
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of electronic marketing and retailing : IJEMR
27
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
25
Marketing intelligence & planning
25
Journal of marketing communications
24
Cogent business & management
19
Journal of internet commerce
19
Tourism management : research, policies, practice
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Business horizons
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
International journal of hospitality management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Technological forecasting & social change : an international journal
16
Journal of strategic marketing
15
Journal of the Academy of Marketing Science
15
Asia Pacific journal of marketing and logistics
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of advertising : the review of marketing communications
13
International journal of business information systems : IJBIS
12
SpringerLink / Bücher
12
Journal of fashion marketing and management
11
Journal of global marketing
11
Journal of marketing
11
Journal of promotion management : JPM
11
The service industries journal
11
Electronic commerce research
10
International journal of sports marketing & sponsorship
10
Tourism management perspectives : TMP
10
Customer engagement : contemporary issues and challenges
9
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ECONIS (ZBW)
17
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
3
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
4
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
5
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
6
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
9
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
10
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
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