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isPartOf:"International Food and Agribusiness Management Review"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Markenführung"
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Search: subject_exact:"Consumer preferences"
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Markenführung
Consumer behaviour
259
Konsumentenverhalten
259
Ethics
98
Ethik
96
Business ethics
77
Unternehmensethik
77
Corporate Social Responsibility
75
Corporate social responsibility
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Markenimage
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Markovic, Stefan
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Buche, Mari W.
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International Food and Agribusiness Management Review
Journal of business ethics : JOBE
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
SpringerLink / Bücher
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
16
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1
How does brand age influence consumer attitudes toward a firm's unethical behavior?
Zhang, Chi
;
Kashmiri, Saim
;
Cinelli, Melissa
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 699-711
Persistent link: https://www.econbiz.de/10012058520
Saved in:
2
The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz
;
Buche, Mari W.
;
Min, Junhong
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 875-891
Persistent link: https://www.econbiz.de/10012058596
Saved in:
3
"Thinking outside the packaging box" : should brands consider store shelf context when eliminating overpackaging?
Monnot, Elisa
;
Reniou, Fanny
;
Parguel, Béatrice
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 355-370
Persistent link: https://www.econbiz.de/10011988991
Saved in:
4
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
5
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
6
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
7
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui
;
Tao, Lan
;
Li, Caroline Bingxin
;
Wang, Tao
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Saved in:
8
How logo colors influence shoppers' judgments of retailer ethicality : the mediating role of perceived eco-friendliness
Sundar, Aparna
;
Kellaris, James J.
- In:
Journal of business ethics : JOBE
146
(
2017
)
3
,
pp. 685-701
Persistent link: https://www.econbiz.de/10011789371
Saved in:
9
Exploring the legality of consumer anti-branding activities in the digital age
Kucuk, S. Umit
- In:
Journal of business ethics : JOBE
139
(
2016
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10011609424
Saved in:
10
Consumers' responses to public figures' transgression : moral reasoning strategies and implications for endorsed brands
Lee, Joon Sung
;
Kwak, Dae Hee
- In:
Journal of business ethics : JOBE
137
(
2016
)
1
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011538387
Saved in:
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