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isPartOf:"International journal of Chinese culture and management : IJCCM"
~isPartOf:"Journal of international marketing"
~person:"Brouthers, Keith D."
~person:"Guo, Xiaoling"
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Brouthers, Keith D.
Guo, Xiaoling
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International journal of Chinese culture and management : IJCCM
Journal of international marketing
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison
;
Brouthers, Keith D.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
Saved in:
2
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
3
Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
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