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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"CORE discussion paper : DP"
~isPartOf:"Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]"
~subject:"Perception"
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Castelhano, Monica S.
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Janiszewski, Chris A.
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McQuarrie, Edward F.
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Pieters, Rik
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Rayner, Keith
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Wedel, Michel
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International journal of advertising : the quarterly review of marketing communications
CORE discussion paper : DP
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
Journal of business research : JBR
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Business and Economic Research : BER
1
Corporate communications : an international journal
1
Cross-cultural and critical perspectives on brands
1
Eurasian business review
1
International advertising and communication : current insights and empirical findings
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing communications
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Journal of marketing research : JMR
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The marketing review
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ECONIS (ZBW)
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Rethinking visual communication research : updating old constructs and considering new metaphors
Janiszewski, Chris A.
- In:
Visual marketing : from attention to action ; …
,
(pp. 277-293)
.
2008
Persistent link: https://www.econbiz.de/10009260336
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2
Differentiating the pictorial element in advertising : a rhetorical perspective
McQuarrie, Edward F.
- In:
Visual marketing : from attention to action ; …
,
(pp. 91-112)
.
2008
Persistent link: https://www.econbiz.de/10009260343
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3
Informativeness of eye movements for visual marketing : six cornerstones
Pieters, Rik
;
Wedel, Michel
- In:
Visual marketing : from attention to action ; …
,
(pp. 43-71)
.
2008
Persistent link: https://www.econbiz.de/10009260345
Saved in:
4
Eye movements during reading, scene perception, visual search, and while looking at print advertisements
Rayner, Keith
;
Castelhano, Monica S.
- In:
Visual marketing : from attention to action ; …
,
(pp. 9-42)
.
2008
Persistent link: https://www.econbiz.de/10009260346
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