Rethinking visual communication research : updating old constructs and considering new metaphors
Chris Janiszewski
| Year of publication: |
2008
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|---|---|
| Authors: | Janiszewski, Chris A. |
| Published in: |
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]. - New York, NY [u.a.] : Psychology Press, ISBN 0-8058-6292-7. - 2008, p. 277-293
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| Subject: | Werbepsychologie | Psychology of advertising | Wahrnehmung | Perception | Printwerbung | Print advertising | Fotografie | Photograph |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009260336