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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Transcultural marketing for incremental and radical innovation"
~subject:"Innovation diffusion"
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Innovation diffusion
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International journal of advertising : the quarterly review of marketing communications
Hamburger Schriften zur Marketingforschung
Transcultural marketing for incremental and radical innovation
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Handbook of research on effective marketing in contemporary globalism
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Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
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