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isPartOf:"International journal of arts management"
~isPartOf:"International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing"
~isPartOf:"Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action"
~subject:"Wohltätigkeit"
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Wohltätigkeit
Nonprofit marketing
18
Nonprofit-Marketing
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Fundraising
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Nonprofit-Organisation
6
Consumer behaviour
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Konsumentenverhalten
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USA
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fundraising
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Charitable organization
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Gemeinnützige Organisation
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Higher education institution
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Australia
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Australien
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Beziehungsmarketing
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Charity
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Employee retention
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Kultursektor
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Markenführung
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Mitarbeiterbindung
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Motivation
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Public relations
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Relationship marketing
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Social Marketing
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Social Web
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Social marketing
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Social web
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Strategic management
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Strategisches Management
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donor behavior
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Öffentlichkeitsarbeit
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Advertising effects
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Carpenter, Kathryn
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Chapman, Cassandra M.
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Louis, Winnifred R.
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Masser, Barbara M.
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Sargeant, Adrian
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Shang, Jen
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International journal of arts management
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
International review on public and non-profit marketing
9
International journal of nonprofit and voluntary sector marketing
6
Journal of philanthropy and marketing
6
Nonprofit management & leadership
4
Journal of business research : JBR
3
Journal of nonprofit & public sector marketing
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing
2
Journal of marketing
2
Psychology & marketing
2
Routledge studies in marketing
2
Sport management review
2
Administrative Sciences : open access journal
1
CESifo working papers
1
Department of Economics working papers
1
Discussion papers / CEPR
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of business and psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
MIS quarterly
1
Management research review
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
1
Nonprofit and voluntary sector quarterly
1
Public relations in the nonprofit sector : theory and practice
1
Research in consumer behavior
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Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
2
The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes
Chapman, Cassandra M.
;
Masser, Barbara M.
;
Louis, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012006712
Saved in:
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