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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Confidence"
~subject:"Werbewirkung"
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Confidence
Werbewirkung
Viral marketing
73
Virales Marketing
73
Consumer behaviour
45
Konsumentenverhalten
45
Social Web
39
Social web
39
Internet marketing
38
Online-Marketing
38
Online retailing
15
Online-Handel
15
Customer satisfaction
14
Hotel industry
14
Hotellerie
14
Kundenzufriedenheit
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Online reviews
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Beziehungsmarketing
11
Relationship marketing
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Dienstleistungsqualität
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Gastronomie
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Restaurant industry
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Service quality
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Advertising
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Personalisierung
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Personalization
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eWOM
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Data Mining
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Huh, Jisu
2
Kim, Hyejin
2
Bigné Alcañiz, J. Enrique
1
Chang, Chingching
1
Chang, Chun-Ming
1
Chen, Guofu
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
Deng, Qian
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Fu, Tianyu
1
Ha, Hong Youl
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Huang, Songshan
1
Huang, Xun Irene
1
Kim, Kacy K.
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Kim, Yoojung
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Ko, Eunju
1
Li, Chi-Hua
1
Li, Mimi
1
Li, Shuhao
1
Liu, Min
1
Liu, Zhiqiang
1
Lou, Chen
1
Lu, Xinyu
1
Martínez-Navarro, Jesús
1
Pan, Huifeng
1
Pfeuffer, Alexander
1
Qiu, Chen
1
Qu, Hua
1
Rath, Bhavtosh
1
Shen, Han
1
Srivastava, Jaideep
1
Wang, Xuequn
1
Wu, Luorong
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Xu, Jie
1
Yoon, Sukki
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Yu, Jihye
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Yuan, Mingquan
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International journal of contemporary hospitality management
International journal of advertising : the review of marketing communications
Journal of business research : JBR
15
Journal of retailing and consumer services
15
Journal of marketing communications
13
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of promotion management : innovations in planning and applied research
9
Journal of internet commerce
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel and tourism marketing
7
Psychology & marketing
7
Tourism management : research, policies, practice
7
International journal of advertising : the quarterly review of marketing communications
6
Cogent business & management
5
Information systems research : ISR
5
International journal of consumer studies
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of international consumer marketing
4
Journal of management information systems : JMIS
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Corporate communications : an international journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business information systems : IJBIS
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of services technology and management
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of hospitality marketing & management
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Pakistan journal of commerce and social sciences
3
The international review of retail, distribution and consumer research
3
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ECONIS (ZBW)
13
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1
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
2
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
3
Examining tour guide humor as a driver of tourists' positive word of mouth : a comprehensive mediation model
Fu, Tianyu
;
Li, Shuhao
;
Xu, Jie
;
Liu, Min
;
Chen, Guofu
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1824-1843
Persistent link: https://www.econbiz.de/10014280896
Saved in:
4
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
5
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
6
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
9
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
Saved in:
10
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
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