Examining tour guide humor as a driver of tourists' positive word of mouth : a comprehensive mediation model
Year of publication: |
2023
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Authors: | Fu, Tianyu ; Li, Shuhao ; Xu, Jie ; Liu, Min ; Chen, Guofu |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 5, p. 1824-1843
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Subject: | Perceived relationship investment | Social exchange theory | Tour guide humor | Trust | Wellness value | Word of mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Humor | Vertrauen | Confidence | Urlaubsverhalten | Holiday behaviour |
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