Optimal selling format considering price discount strategy in live-streaming commerce
Guojun Ji, Tianyu Fu, Shuhao Li
| Year of publication: |
2023
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|---|---|
| Authors: | Ji, Guojun ; Fu, Tianyu ; Li, Shuhao |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 309.2023, 2 (1.9.), p. 529-544
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| Subject: | E-commerce | Live-streaming | Agency selling | Reselling | Price discount strategy | Game theory | Spieltheorie | Electronic Commerce | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Rabatt | Rebate | Verkauf | Selling | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2023.01.034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014291582